Media Broadcasting Solutions

The frequently different production processes of television as compared to radio have led to quite specific IT based solutions in the recent years. Where the journalists and presenters in radio are used to selecting, modifying and presenting their programs straight from their desktop computer in a networked, file-based environment, television needed to resort to complex, manually intensive setups to achieve that goal.

dira! Television now presents affordable solutions to extend the benefit of radio workflows into the television domain: video material can be accessed directly from every journalist’s desktop PC, selections can be forwarded to the highend editing suites or even to remote locations as video file transfer, and the process of playout planning and automation is significantly simplified.

By adding flexible, instantaneous, lightweight playout systems, dira! Television puts control over the on-air content right into the hands of the on-air talent or director who can instantly decide which clips to run, when to run them and in which order to run them. Talk shows, quiz shows and music programs with viewer interaction are just a few of the formats taken to a new level of flexibility – even from a remote location with a playout solution that fits a flightcase. With its built-in cross-media capabilities, dira! Television aims at a completely different kind of flexibility: With both radio and television producers being able to access the same material and do a substantial part of the content preparation just once for both media delivery formats, the great divide between the radio and television world is rapidly closing up not only in media sharing but also in workflow: dira! Television brings the power of planning and pre-editing a program into the hands of the editor who, once satisfied with the result of his work, can easily transfer his material choices, edit decisions and remarks to a high-resolution editing station where the content can then be completed exactly to his specifications in a very short time.

And once the stories and clips have been finalized, they can be re-transferred to the editor-in-chief’s desk for approval, added to the running order, and directly  played out from the dira! Television system.